Agenda item

Advertisement Consent for:

Various Site Signage

4no. Internally Illuminated Freestanding Signs

2no. Banner Units

1no. Play Land Sign

23.no Dot Signs

Land to the South of Swineshead Road and East of Wortley's Lane, Wyberton, Boston PE21 7JF

McDonalds Restaurants Ltd

Advertisement Consent for:

Various Site Signage

4no. Internally Illuminated Freestanding Signs

2no. Banner Units

1no. Play Land Sign

23.no Dot Signs

Land to the South of Swineshead Road and East of Wortley's Lane, Wyberton, Boston PE21 7JF

McDonalds Restaurants Ltd

It was proposed by Councillor Tom Ashton and seconded by Councillor Alison Austinthat advertisement consent be granted as recommended by the Planning Officers.

Vote: 11 for, 1 abstention

That Advertisement Consent be GRANTED, as recommended by the Planning Officers, subject to the following conditions and reasons:

1.            This consent expires after 5 years from the day consent was initially granted.

            Reason: Required to be imposed by Section 14 of the Town and Country Planning (Control of Advertisements) (England) Regulations 2007.

2.            The signage hereby approved by this consent shall be carried out in strict accordance with the application received 02-Nov-2020, and with the details shown on drawings:

·                Drawing Number 7489-SA-8675-AL02 A (Nov 2020): Site Location Plan Adverts;

·                Drawing Number 7489-SA-8675-P108 D (Feb 2019): Site Layout Plan Site Signage;

·                Un-numbered Drawing (10 August 2016): ERDDS Banner Unit;

·                Un-numbered Drawing: DOT Signage Accessible Parking Bay;

·                Un-numbered Drawing: Caution – Look Left Traffic Approaching and Caution – Look Right Traffic Approaching Signs;

·                Un-numbered Drawing: DOT Signage Give Way;

·                Un-numbered Drawing: DOT Signage Litter Sign;

·                Un-numbered Drawing: Caution Look Both Ways Sign;

·                Un-numbered Drawing: DOT Signage No Entry;

·                Un-numbered Drawing: DOT Signage Parked Order Bay 1;

·                Un-numbered Drawing: DOT Signage Parked Order Bay 2;

·                Un-numbered Drawing: DOT Signage Pedestrian Crossing;

·                Un-numbered Drawing: 10MPH Disc;

·                Un-numbered Drawing: Playland Logo Outdoor Untis (sic) Logo: 1100mm;

·                Un-numbered Drawing: Double Digital Menu Board; and

·                Un-numbered Drawing: Single Digital Menu Board.

            Reason: To ensure the development is undertaken in accordance with the approved details, and to comply with Policies 2, 3 and 29 of the South East Lincolnshire Local Plan 2011-2036, and guidance contained in the National Planning Policy Framework (February 2019).

3.            (i) No advertisement is to be displayed without the permission of the owner of the site or any other person with an interest in the site entitled to grant permission.

            (ii) No advertisement shall be sited or displayed so as to—

(a) endanger persons using any highway, railway, waterway, dock, harbour or aerodrome (civil or military);

(b) obscure, or hinder the ready interpretation of, any traffic sign, railway signal or aid to navigation by water or air; or

(c) hinder the operation of any device used for the purpose of security or surveillance or for measuring the speed of any vehicle.

            (iii) Any advertisement displayed, and any site used for the display of advertisements, shall be maintained in a condition that does not impair the visual amenity of the site.

            (iv) Any structure or hoarding erected or used principally for the purpose of displaying advertisements shall be maintained in a condition that does not endanger the public.

            (v) Where an advertisement is required under this permission to be removed, the site shall be left in a condition that does not endanger the public or impair visual amenity.

            Reason: Standard conditions imposed by the Town and Country Planning (Control of Advertisement) Regulations 2007.